![]() Most people agree that not all ads are completely disruptive and that implementing a total ad block wouldn’t make sense. Users feel like ad blockers give them back a sense of control over their digital experience, and advertisers and publishers fear the massive losses associated with the big blank spaces where ads used to be. ![]() The State of Ad Blockers TodayĪd blockers have been equally considered both the friend and the foe of the current digital landscape. Ad blockers easily broke into a market that was tired of it. They say one bad apple spoils the bunch, but in the case of digital advertising, many bad apples consistently subjecting users to low quality ads wore people down. Obviously this is still a great revenue channel, so what happened? Anyone relying on ad revenue is worried.ĭespite all this, display spending has not slowed down, and by the end of 2016, there was a record of $72.5 billion of ad spend. The ad blocking phenomenon began making waves in the digital advertising community in early 2014 and the uncertainty has grown as the trend continues to see significant growth year after year. ![]() ![]() That inconspicuous little icon in the corner of well over 615 million browsers that sends shivers down the spine of every PPC specialist. ![]()
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