![]() ![]() ![]() Lindzey (Eds.), The handbook of social psychology (Vol. Journal of Personality and Social Psychology, 90, 644-651. Groups perform better than the best individuals on letters-to-numbers problems: Effects of group size. Journal of Personality and Social Psychology, 26, 309-320. What we know about the CIA’s midcentury mind-control project. Hypnotism: Its history, practice, and theory. The need to belong: Desire for interpersonal attachments as a fundamental human motivation. Comparison of suggestibility during “light sleep” and hypnosis. Another example of subliminal persuasion is observed in the consumer behavior towards certain products.Ĭonsumers develop good or bad attitudes about products in the market depending on the location, mode of presentation or other aspects which they identify with the products.Aronson, E., Wilson, T. In most cases people find themselves doing mob activities without their knowledge. Mob activities are done out of the conscience of the participants. Therefore, leaders must be critical thinkers so that they can develop strategies which will influence the subordinates to work towards achieving the goals which have been established (Doyle-Portillo, & Pastorino, p. It is important for leaders to be silent in their approach because the subordinates require not noticing any intentions of motivating them to improve their performance. Leaders require subliminal persuasion because their work is to influence their leaders to contribute towards the success of certain goals. The audiences do not recognize they are being influenced and by the end of the process they end up accepting the ideas of critical thinkers.ĭesigning subliminal persuasion ideas is a great challenge to critical thinkers because in most cases the audiences have the knowledge about the intentions of the people persuading them (Doyle-Portillo, & Pastorino, p. Subliminal persuasion should be of concern to critical thinkersĬritical thinkers make great use of subliminal persuasion to influence their audience. Other processes of persuading people are realizable when the approach starts and the people being influenced are able to detect that their attention is required (Smith & Mackie, 283). This makes subliminal persuasion a silent but influential process. The entire process is hidden and there is minimal knowledge about the influence. ![]() The person persuading others does not show outwardly that he/she intends to influence the behavior of others. As such the influenced person has complete awareness of the entire process (Smith & Mackie, 283). ![]() Other kinds of persuasion make use of the knowledge of the other person to influence their behavior. It is out of the conscience of the influenced person that they get involved in a particular activity. Subliminal persuasion does not apply the knowledge of the other person to capture the awareness about persuasion for a particular aspect. Difference between subliminal persuasion and other kinds of persuasion A person realizes that they have been persuaded after the process has already taken place (Doyle-Portillo, & Pastorino, p. It is hard for people to resist being persuaded when subliminal persuasion is applied because there is no complete awareness about the efforts to persuade. As such a person can cause people to behave in a particular manner without their knowledge. Subliminal persuasion refers to the process of influencing other people without their conscience. This process is important to leaders and other people who would like to divert the attention of their audiences without alerting them (Doyle-Portillo, & Pastorino, p. Thus, to get the attention of other people it is good to apply mechanisms which are not noticeable. ![]()
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